Pulled in too many directions and unsure what comes next?
Let’s get clear.
'The Strategic Foundation' is a FREE blueprint to help you regain clarity and direction and take aligned, confident action.
The quiet tension of leadership:
Capable, but unclear.
Smart, but second-guessing.
You need your WHY and WHERE before your HOW and WHEN – a clear lens before a clear plan.
That’s why I created The Strategic Foundation — a practical, proven tool to help you reset your thinking and reconnect with what truly matters.
The Strategy – A guided approach to uncover what’s essential right now.
The Framework – A simple structure to organize your thinking and calm the noise.
The Manifest – Anchor your leadership in values, not just deliverables.
The Checklist – So you can course-correct before it costs you.
Built specifically for leaders and business owners like you, navigating growth, transformation, or high-stakes decisions, and ready to move forward with clarity and confident action.
* Instant download. No strings attached.
Hello, I'm Kellie...
In 2015, an unexpected email from a global executive changed the course of my career. It reflected what I’d long felt: my professional value wasn’t just in getting things done… it was in how I helped others think.
“Countless times I can recall her asking me, ‘Have you considered this?’ or ‘Have you thought of that?’ Kellie made me better at my job each and every day.”
For over a decade, I led complex multi-million dollar projects across various industries and continents, often brought in to manage outcomes. But what I saw time and again was that there’s rarely such a thing as a bad project, only a ‘wrong’ one. Wrong timing. Unclear vision. Disconnected teams. The ‘why’ gets lost. That realization pulled me upstream, from executing strategy to shaping it. I began stepping into the rooms where decisions are made, helping leaders and business owners connect vision to action, risk to opportunity, and big ideas to aligned execution. That same clarity is what I now help others create, especially in times of change. Whether you’re redefining your career, evolving your business, or leading through change, I help you zoom out, shift your perspective, and make decisions that are clear, confident, and aligned. When I’m not working with leaders, I love exploring new cultures, connecting over virtual coffees, and finding calm in nature-bringing that grounded presence to every conversation.
Your journey to clarity:
Step 1
Download your FREE Strategic Foundation blueprint and start leading with vision and aligned action today.
Step 2
Book your FREE 30-minute Clarity Kickstart Session for tailored guidance on your unique challenges.
* Limited spots available each month; reserve yours now.
What Clarity Sounds Like
Real conversations. Real decisions. Real momentum.
I was stuck in a hamster wheel, and without Kellie, I would probably still be going around. As a new business owner, it's hard when you feel like you have to be the best in everything. I felt trapped, blocked in my own business. Her first step was to provide me with clarity. I got a crystal-clear vision of what my business is and what I need to do in order to get better results.
Elodie L., Founder & CEO, Netherlands (2020)
Gained clarity and a clear path forward through personalized 1:1 support and proven strategic frameworks.
After our conversation, I felt relaxed and uplifted, gaining clarity exactly when needed. Her thoughtfulness, empathy, and ability to provide perspective are unmatched. It’s rare to find someone so grounded, yet insightful. I'm grateful for the opportunity to work with her and look forward to future sessions.
Sahil K.A., Manager, India (2025)
Found clarity and confidence for a crucial business decision through a single, focused 1:1 session.
Leaving corporate was the easy part... figuring out who I was on the other side was harder. I had so many ideas, but no clear structure. Kellie helped me see what I was uniquely equipped to offer and how to move forward with clarity. Her questions, insight, and grounded presence made the shift feel real and possible.
Mira. S., Senior Executive, US (2024)
Navigating change with structure, renewed direction, and confidence through 1:1 sessions and action plans.
Kellie is driven and focused and consistently brings a strategic approach to her projects. She is detail-oriented, proactive in identifying risks, and skilled in implementing strategies to overcome challenges. Despite tight deadlines and external pressures, she consistently delivers high-quality results.
Paul F., Chief Financial Officer, Netherlands (2024)
High-stakes change, 150+ stakeholders, helping hybrid teams align, adapt, and execute [contract].
I was captivated by her authentic energy and values. As a creative, in the process of putting a project together and overwhelmed by all the analytical and strategic processes, I needed clarity for execution. Kellie's interpersonal skills are phenomenal and exude an aura that puts all team players at ease.
Charles, M., Entrepreneur, South Africa (2023)
Community-driven project seeking early investment gained strategic focus, a clear action plan, and aligned team facilitation. [contract]
In less than an hour, Kellie sparked a new wave of thinking, elevating my mental clarity and focus. She's swift, strategic, and grounded, and a true thought leader with a coherent approach to business strategy.
Jane, M., NGO Founder, Kenya (2025)
Gained clarity and strategic focus for high-stake decisions through a single 1:1 session.
© 2025 Kellie Swart. All Rights Reserved.
